Nowadays, they tend to be associated with feminism and nurseries.īut, as we’ve seen before, they also send holiday vibes. Pastel colors can help you with almost any kind of design. This is probably their biggest and most important trait. Look just how refreshing this pastel pink Instagram theme is. This is why people create an instant connection between pastels and spring, holiday, or fresh beginnings. People embraced the soft colors of their umbrellas and clothes on the beach, forgetting all about the dark colors associated with winter. Like this Instagram profile from Mirabeau.ĭuring the Victorian period, the holiday became a new social trend in Europe’s middle class, and together with it came the pastels. When you use them correctly in your visuals, they’ll offer the feeling of calmness, cleanliness, and white space, allowing your audience to engage with your designs and understand your message clearly.ĭue to their appeasing influence, pastel colors have the power to uplift someone’s mood just by looking at a design based on a pastel color palette.īecause they’re a constant reminder of positive feelings, a well-thought-out pastel visual can raise feelings of optimism in its viewer.
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However, don’t think about using them only in this situation because you’re wasting a huge potential they could have in graphic design. Pastel colors are less saturated than original colors, which gives them a more calming effect.īaby blue pastel, pastel pink, and pale yellow are the universally accepted colors for children’s rooms. Let’s learn about the power of pastel colors. That’s because while for some people, pastel colors are a better facilitator in communication, others can perceive pastels as cold and superficial, with no significant meaning. The essential aspect you need to start with is understanding which colors you should use according to the people you’re targeting with your visual content. You can use their duality and explore the many possibilities of creating designs based on pastels. This doesn’t mean you have to use extremely vibrant colors to send a message because pastels, too, have a unique way of tapping into people’s emotions.Īs we saw earlier, pastel colors are a combination of primary or secondary colors with a certain amount of white, resulting in a shade that makes them bold and soothing at the same time. This gives you an important edge when creating visuals for your marketing campaigns because you have the power to shift human perception to your advantage. Probably the first thing that draws your attention and makes you form a perception regarding a design or a certain object is their color.Ĭolors strongly influence human behavior. There are many ways to mix them and various choices for you to pick, and we’re going to see them later on in the article, together with pastel colors hex codes.īefore that, we will look at the psychological impact pastel colors have on people and why you shouldn’t exclude them from your designs. You can take pastel hex codes from both these places. Whenever you need to discover colors you should pick for your palette, you can always consult the Pantone pastel colors, which also come with pastel colors RGB models.Īlternatively, you can search for these tints and their codes on Tumblr. What Is a Pastel Color Palette?Ī pastel color palette combines two or more pastel colors that go perfectly well together, creating a harmonious look for your design. Still, it rather gives you the freedom to create many versions of pastel color palettes for your designs without risking making a negative impact on the viewer, unlike bright color palettes, which require much more attention to color theory.Īnd since I mentioned it, and you know what pastel colors are, let’s see what defines a pastel color palette. Their muted look doesn’t minimize their impact. You’ll get a mild color through this color mix that still keeps its power due to initially being a pure hue. The more white you add, the paler and softer it gets. Pastel colors, also known as “tints,” are the softer versions of primary and secondary colors obtained by adding white to the original color.įor example, pale pink is red with a certain amount of white in it.
![pastel pink among us logo pastel pink among us logo](https://i.pinimg.com/736x/c0/16/c5/c016c57e8888998c9eed65f86406aa28.jpg)
Let’s dive right in and start with what pastel colors are. We’ll talk about what pastels are, the different pastel color palettes, and how to use them in a sophisticated way to make ads that are powerful and send the right message. Now imagine this feeling captured in ad visuals or other marketing campaign assets.īecause of the powerful impact they have without you even realizing it, today we’ll focus on the use of pastel in graphic design, and not only.
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You feel relaxed, without a care in the world.Įven if they are associated with a delicate look, pastels can make a strong impression on people. A walk down a street with buildings full of history and all of them painted in soft pastels. Picture this: sun, holiday, happy thoughts.